May 4, 2018 In Blog
Behind the scenes at the Will Finds A Way campaign
Every now and then I get to work with really cool brands and one of my favourite teams to work with is Under Armour SA. Here’s some behind the scenes footage from my involvement in their #WillFindsAWayZA campaign.
From the early morning wake ups, to jumping straight into fresh kit, to running around burnt trails and over fallen trees… this was definitely one of the coolest collabs I’ve been involved in.
The opportunity to work with Tauriq Ajam was a special treat as well. My only request was that he make me look as cool as possible – and not the dork that I really am lol
Check out the latest episode of my Trail Life vlog series for the behind the scenes footage as well as my final vid:
The #WillFindsAWayZA campaign is a pretty powerful one as it gives people the opportunity to show what really drives them to push for their goals. In my vid I share the story of what drove me to finally leaving the couch which is a very special one for me as it sent me on a path that I’ve shared via this site.
Under Armour SA is giving LTC followers the opportunity to showcase their own stories via Instagram. Just upload a vid or pic to Instagram with your story on what drives you to push towards your goals, use the #WillFindsAWayZA hashtag and tag @underarmourza and @leavethecouch to stand a chance at winning a R3500 shopping experience.
Competition closes on the 8th of May 2018 so be quick, be bold and be brave and get that entry in!